NEW YORK, Jan. 31, 2011 (GLOBE NEWSWIRE) -- Vringo, Inc. (NYSE:VRNG), a provider of video ringtones and personalization solutions for mobile devices, today announced the signing of an agreement with The Carphone Warehouse, the U.K.'s largest independent mobile phone retailer, to offer the Vringo platform to Smartphone customers.
Under the agreement, The Carphone Warehouse will add the Vringo application to its *SparkXL app that will be offered with all Android Smartphones as part of The Carphone Warehouse's "Walkout Working" initiative. This agreement with Great Britain's largest independent phone retailer will introduce Vringo's platform to a wide audience together with the launch of its paid service with Orange (U.K.).
"The Carphone Warehouse's *SparkXL application offers a socially integrated and interactive application for Android Smartphone users. Our customers will be able to have everything they need – from messaging and social media to news, weather and sports and entertainment alerts – at their fingertips," said Tom Guy, Head of Digital Services. "We're very excited to be able to offer Vringo's advanced ringtone platform.""For Vringo, inclusion in the *SparkXL program is more than a vote of confidence, it is the establishment of an important additional marketing channel being offered to us by the U.K.'s largest and most innovative independent mobile phone retailer," said Jon Medved, Vringo's Chief Executive Officer. "Anchored by our Orange (U.K.) launch underway this quarter, we have all of the pieces in place to provide unprecedented access to the Vringo platform for U.K. mobile phone subscribers." Vringo's fully-hosted carrier platform is currently deployed for international partners in six markets with new launches anticipated in the next quarter. Vringo's scalable cloud-based distributed application architecture enables the carrier's subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. In addition to carrier partners, Vringo has content partnerships with major content providers including EMI, T-Pain, Tiesto, Muhammad Ali, Turner, Marvel, Discovery Mobile, RTL, Ingrooves and Agence France-Presse.