MILLBURN, N.J. ( Stockpickr) -- Recently, I recommended three beaten-down stocks that could rebound in 2011: Intel (INTC), Sears Holdings (SHLD), which I've since bought call options on, and Dean Foods (DF), which it turns out is also on David Tepper's radar.
Today I'm looking at another batch of
stocks poised for comebacks
Women's Apparel Stocks
The women's apparel business had an off year in 2010, for various reasons. Women who typically are responsible for family clothing purchases and budgets kept their pocketbooks tight in 2010. Furthermore, as the employment picture failed to improve in 2010 and fewer women were joining the work force, fewer women were augmenting or replacing their work wardrobes. 2010 wasn't a particularly dynamic year in terms of women's apparel sales and must-have fashion items, either, from what I gathered the many retail conference calls I listened to in 2010.
Teen Retail Stocks: Buy, Sell or Hold?
Three women's apparel stocks in particular performed poorly in 2010:
(CHRS - Get Report)
. All of these companies delivered disappointing results earnings and stock performance and suffered from a variety of issues, including excessive inventory, merchandising mistakes, poor management and, economic conditions.
Coldwater Creek and Charming Shoppes should report operating losses for 2010. As for Talbots, on Jan. 11, the company announced that it was expecting a much bigger-than-expected quarterly loss, in the range of 15 cents to 19 cents per share. As a result, analysts' consensus estimates, which were for a 14-cent profit, are adjusted to a 17-cent loss.
That said, all three of these companies are taking steps to alleviate these losses and turn themselves around. For example, Talbots is going to focus on merchandising initiatives to improve product assortment as well as branding and marketing strategies that will accelerate the pace of attracting new and reactivating lapsed customer as well as seeking to improve its balance sheet and debt levels.
Coldwater Creek's management also recognized it merchandizing issues and will seek to improve its collections and reposition its brand to a better demographic. The Idaho-based retailer announced a replacement for the position of president and chief merchandising officer, effective May 1, 2011. A new chief financial officer was appointed last April.