This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Study: 90% Of U.S. Golfers May Be Playing With The Wrong Equipment For Their Swing

Yet with all the technology and the benefits, a majority of golfers still purchase drivers, fairway woods and irons off the rack, according to the study.  But that may be changing.  America's largest golf retailer saw more than a 30% rise in custom fit club sales in 2010.

"Our industry – retailers, manufacturers and teaching pros -- can all leverage these findings to educate golfers on the benefits of custom fitting and help them enjoy the game of golf more than ever before," said Matt Corey, Golfsmith Chief Marketing Officer. "Custom fitting is one of our fastest growing categories and this study will certainly provide our industry with the opportunity to drive more sales and inspire golfers to play better through custom fitting."

Some of the study's initial findings are being reported in the February issue of GOLF Magazine.  The Sports Illustrated Golf Group, the No. 1 media brand in Golf, and Golfsmith, the largest specialty golf retailer in the U.S., commissioned noted consumer research analysts the Sports & Leisure Research Group for this unprecedented study.

"Over the past 18 months, the Sports Illustrated Golf Group has launched several initiatives targeted to the millions of golfers who love the sport. This includes our See-Try-Buy equipment editorial program which was extremely popular among our readers," said Dick Raskopf, Publisher, SI Golf Group.  "This year we partnered with Golfsmith and Sports & Leisure Research Group to conduct an unprecedented examination of the relationship between golfers and their equipment and the results were eye-opening."

For an in depth look at research results visit:   www.customfityourgame.com

* $2.5 billion was spent on golf equipment in 2009 according to Sporting Goods Manufacturer's Association.

SPORTS AND LEISURE RESEARCH GROUP is a full service marketing research consultancy that combines an acute knowledge of the sports, travel and leisure markets with a classically trained approach to action oriented marketing research. A unique agency tapping into the expertise of three former national Marketing Research Association (MRA) Presidents and a collective 100+ years of market experience, SLRG focuses on a thorough understanding of market dynamics through cutting edge research and measurement methodologies and then leverage these findings into actionable strategies.  The firm's clients include leading national sports leagues, governing bodies, media brands, sponsors and advertisers as well as consumer brands and their agencies.

The SI Golf Group, the most powerful media company in the game, consists of the combined resources of GOLF Magazine, SI Golf Plus (the No. 1 golf weekly publication) and GOLF.com (the highest-trafficked golf website), delivering to a monthly audience of over 12 million avid golfers and fans.  The magazine, delivers a monthly circulation of 1.4 million golf enthusiast and a readership of nearly 6 million, provides the best instruction, equipment reviews, and travel coverage in the category.  golf magazine is published by Time Inc., which is a wholly owned subsidiary of Time Warner Inc.

About Golfsmith -Golfsmith International Holdings, Inc. (Nasdaq: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 76 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.

SOURCE Sports Illustrated Golf Group

Copyright 2009 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs