- 92% of those golfers who were custom fit for their new equipment on a launch monitor realized immediate benefits with their new equipment.
- 80% of custom fit golfers hit the ball more accurately and consistently.
- Those golfers who were custom fit were 22% more likely than those who were not to notice a significant improvement in their scores (two strokes or more per round and were 56% more likely to see their scores go down by more than five strokes per round).
- Those golfers who were custom fit were 57% more likely than those who were not to strongly agree their new equipment purchase was "the best that they had ever made."
- Those golfers custom fit on a launch monitor were 42% more likely to complete their equipment purchase faster than those who were fit in other ways (and 17% were more likely to buy their equipment on the same day that they were custom fit).
- Custom fit golfers spent 78% more than those who were not custom fit.
- 69% of custom fit golfers surveyed bought equipment immediately after the process.
Study: 90% Of U.S. Golfers May Be Playing With The Wrong Equipment For Their Swing
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