In FY2011 our goal has been to deliver our first year of overall revenue growth in more than four years, and although we are likely to be relatively flat for the year we still expect to deliver growth in a number of key areas including our overall branded business and branded disk systems and software. Therefore, we believe we are well positioned as we enter FY2011.
Let me expand a little bit on the opportunities that we had focused on. Our aim has been to transition Quantum to become a storage systems specialist and as a result, we are focused on four key opportunities. First, the tape market remains a significant element of the storage market and we are now well positioned in the strongest segments of this $3 billion market with a very solid product offering. This is a highly profitable business and we have near term incremental opportunity as a result of the disruptions caused by Oracle’s acquisition of Sun and a more general move towards consolidation.
Our Q3 results demonstrate the relative strength of our tape business although our branded automation revenue was down slightly year-over-year the decline was less than that of the overall market suggesting that we gained market share. In addition, our revenue grew again sequentially.
We have more work to be done here given the incremental opportunity but we feel that we can grow share and offset some of the near term market decline as we target our incremental investments to make tape more valuable including areas such as encryption, long term retention in the archive and the cloud.The next opportunity is with DXi and the growth with deduplication and replication. This is a fast growing market that is still in the relatively early phases of adoption. Since the change in the EMC relationship we have been focused on building our VAR[ph] channel and establishing a run rate business in the mid range while selecting pursuing large enterprise opportunities.