LOS ANGELES ( TheStreet) -- Conservative comedian Richard Belfry thought he hit the jackpot after News Corp.'s (NWS - Get Report) Fox Sports agreed in principle to play a commercial for his merchandise brand -- Jesus Hates Obama -- during Super Bowl XLV on Feb. 6.
Representatives from both sides came to the table in November and agreed to a $2.3 million deal for the commercial to air in the last space available -- a 30-second spot right before the kickoff between the Pittsburgh Steelers and Green Bay Packers. All Belfry had to do was submit the commercial for approval.
Unfortunately, what happened next was not in Belfry's plan: In early December, when the commercial was submitted, Fox Sports rejected it, saying it wasn't up to the channel's standards.
A Fox Sports spokesman declined via e-mail to talk about the case or "our broadcast standards policies" in general.Belfry thinks of himself as a small-business owner trying to get traction for his brand and product -- T-shirts, hats and beer mugs with anti-Obama messages, launched in 2009 and sold from a van at events. Last summer, he was approached by private investors and began expanding. "We literally only launched