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Epic Direct Network Announces College Marketing Initiative

NEW YORK, Jan. 25, 2011 /PRNewswire/ -- Epic Direct Network ( www.epicdirectnetwork.com), the preeminent online direct response network and a subsidiary of the Epic Media Group, announced a first-of-its-kind marketing campaign aimed at attracting qualified, entrepreneurial, college-aged students to join its network of affiliate marketers and publishers. The program is called "Get Direct with Epic" ( www.getdirectwithepic.com). This announcement comes on the heels of Epic Direct being named the #1 CPA network by mThink and Epic Media Group being named #3 in Crain's " Best Places to Work."

The recently-launched program educates students in online marketing, and provides help and assistance with starting their own independent marketing business with the decade-old expertise of the leading company in the industry behind them. Students will learn all about online marketing from the dedicated Epic Advisor Team with the ability to start their own online business. The four month program culminates with a few lucky students traveling to the company's headquarters in New York City, as well as a chance at potentially interviewing for a summer internship.

Epic Direct is partnering with Apparel Media Group, the leading grass-roots marketing company, in executing the program. Apparel Media Group's platform enables Epic Direct to engage the most relevant audience segment within the student population across more than a dozen major universities.  "Our platform will not only help Epic Direct build brand equity and awareness, but also will reinforce the brand's positioning as fun, cool and relevant by engaging students with the integrated Epic Race to New York QR scanning game," says Amish Tolia, Apparel Media Group Co-CEO.

"We are extremely excited to launch this unique program aimed at the college-aged market," said Audrey Breheney, Director of the Epic Advisor Team. "There are a growing number of business-minded students looking for creative professional outlets and to gain experience in the world of online marketing or running a business in general. We are proud to be the first company to really provide such a unique opportunity for those who are qualified and motivated."

After initially registering via the website and getting through some initial requirements, students are able to instantly become educated in the fundamentals of online marketing. They can learn and hone business skills and create opportunities to run online campaigns with some of the company's leading direct response advertisers, all under the close supervision of the Epic Advisor Team. As they progress through the program, they will gain real-life experience in management, finance, as well as direct response marketing. The program culminates in rewarding a lucky few the opportunity to take a trip to the Big Apple this summer.

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