Pan American Bank today announced the launch of its 2011 financial literacy campaign, “My Future: I’m Saving for It!” The campaign builds on last year’s very successful and highly praised financial literacy campaign that provided financial literacy education to over one thousand students in East Los Angeles and Santa Ana.
On Tuesday, January 25, 2011, Pan American Bank, the East Los Angeles Financial Literacy Task Force and KIPP LA’s Raices Academy (
) will provide financial literacy education to over 300 students at the East Los Angeles-based Raices Academy. The event will be followed by a separate day of financial literacy training for the parents of Raices Academy students.
“Pan American Bank first launched the ‘My Future: I’m Saving for It!’ campaign in April 2010. The program was incredibly successful and resulted in financial literacy training to over one thousand local youth. This year, with the assistance of the East Los Angeles Financial Literacy Task Force, local schools, churches and nonprofits, we expect to double the number of youth that Pan American Bank will provide with financial literacy training in East Los Angeles and Santa Ana,” said Pan American Bank CEO Jesse Torres. “East Los Angeles and Santa Ana are two communities that are in great need of financial literacy training – for both youth and parents. Pan American Bank is committed to continuing its efforts to move these largely unbanked and underbanked communities into the financial mainstream. It is only through a community-wide effort that this goal will be accomplished. Pan American Bank will continue to provide the technical resources while urging elected officials, school administrators, faith-based leaders and others to encourage this important education. We are confident that this program will be successful in moving these communities into the financial mainstream and away from predatory financial service providers.”