How Consumers Win at the Super Bowl
Televisions are a considerable investment, but one the National Retail Federation says 3.6% of all Super Bowl-watching Americans made last year. NPD Group found flat-screen televisions grew from 43% of the market during Super Bowl week in 2006 to 94% in 2008, with popular LCD models growing to 79% from 23% in the same span. Since then, according to NPD and market research company DisplaySearch, average TV prices fell 22% in 2009 and another 6% last year. Yet TV shipments remained, well, flat for much of last year as unemployment led to only 0.4% growth in the first three quarters of this year compared with 2009.
This means that even after a slew of holiday sales, which NPD says increased TV sales 5% but decreased revenue by 2%, retailers such as Super Bowl commercial buyer Best Buy (BBY), Wal-Mart (WMT) and Amazon (AMZN) will be touting TV deals just in time for kickoff. Wal-Mart is already holding a "Game Time" sale featuring $600 Sharp 42-inch HDTVs, $750 Element 55-inch models ($800 with a home theater bundle) and a $480 Sharp HDTV with a home theater system.
-- Written by Jason Notte in Boston.
>To contact the writer of this article, click here: Jason Notte.
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