This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

4 Sure Bets For Super Bowl Spending

Sports apparel
The Census Bureau's Monthly Retail Trade reports don't think much of your team's championship dreams. According to those reports, not only do post-Super Bowl sporting goods store sales tend to be lower than the month before -- usually by $20 million to $80 million within the past decade alone -- but they tend to be the lowest of the year. That said, three strong variables could help turn that around this year, as they did when the New York Giants beat the New England Patriots in Super Bowl XLII and sporting goods store sales in February 2008 outpaced those of a month before by more than $110 million.

First, as reported by the National Sporting Goods Association -- which includes such retailers as Dick's Sporting Goods (DKS), The Sports Authority and New York-based Modell's among its members -- sporting goods store sales rose 38% between 2002 and 2007, with market share growing to 28.3% from 21.3% in that same span. Basically, sports fans are shelling out a lot more than they were a decade ago, with last February's $2.5 billion post-Super Bowl haul exceeding 2008's February mark by more than $20 million, 2007's pre-recession February tally by nearly $300 million and 2000's jersey-and-cap cash cow by nearly $700 million.

Secondly, chains such as Foot Locker's (FL - Get Report) Champs Sports, Big 5 Sporting Goods (BGFV - Get Report) and Sport Chalet (SPCHA) benefit from having the Pittsburgh Steelers still in the playoff picture. The NFLShop ranked the Steelers No. 1 in overall apparel sales from April of last year through the end of the season, with Steelers strong safety Troy Polamalu's jersey selling better than any other in the league during the same period.

The third promising development comes courtesy of the Green Bay Packers, whose small-market squad ranked eighth in the NFL in apparel sales and whose quarterback Aaron Rodgers came in seventh in jersey sales. Should they beat the Chicago Bears and make the Super Bowl, expect sporting goods retailers to be very happy; the last time Green Bay won the Super Bowl in 1997, they set a league record with $125 million in Super Bowl merchandise sales.
4 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BGFV $12.77 0.95%
FL $63.97 0.52%
SPCHA $1.19 0.01%
AAPL $94.27 -0.76%
FB $101.00 1.47%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs