DALLAS ( TheStreet) -- By the time football fans hit their remote's power button, watch a play or criticize a commercial on Super Bowl Sunday, they've already invested millions in the game.Last year, according to Nielsen ratings, an estimated 153.4 million Americans watched part or all of the New Orleans Saints' victory over the Indianapolis Colts in Super Bowl XLIV, with the National Retail Federation estimating they spent $8.9 billion on the game.
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