This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Video Game Industry Sales Fall in 2010

NEW YORK ( TheStreet) -- Sales of video gaming hardware, software and accessories topped $18.6 billion in 2010, a 6% drop from 2009, according to industry tracker NPD Group.

Last year was a difficult one for video game publishers, as consumers increasingly chose to shed expensive console systems in favor of cheaper alternatives on smartphones and social networks like Facebook.

Sales of new hardware for the year decreased 13% from a year ago to $6.3 billion, as the Microsoft (MSFT - Get Report) Xbox was the only hardware platform to see an increase in sales over 2009.

Software sales were down 6% to $9.4 billion, despite the success of games like Activision's (ATVI - Get Report) Call of Duty: Black Ops, which has surpassed $1 billion in sales since its November release.

Industry bright spots included PC physical games sales, which increased 3% in 2010.

Gaming accessories also enjoyed a record month in December, rising 13% year-over-year to $2.9 billion due to an increase in the average retail price of accessory items. Microsoft's Kinect device was the best-selling accessory for the second month in a row, following its release in November. Sales of the device have topped 8 million in 60 days, Microsoft has said.

--Written by Olivia Oran in New York.

>To follow the writer on Twitter, go to

>To submit a news tip, send an email to:

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
ATVI $34.47 0.00%
MSFT $49.87 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs