This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Time for U.S. Carriers to Make First Class Better

The first-class seat
The best thing about a first-class seat shouldn't be merely its ability to flatten into a bed, as it is on most domestic airlines. Instead, they should embody the "suite" labeling pursued by airlines such as United and American. First, upgrade the technology. Televisions should be widescreen LCDs and play digital on-demand content on all flights, not prehistoric tapes. And can we not build in noise-canceling headphones instead of begging to have them passed out an hour into the flight and collecting them so long before arrival?

Both sides of the seats should offer a privacy screen so a sleeping face isn't exposed to travelers passing en route to the bathroom or a flight attendant's occasional knee. Duplicating great amenity kits with some designer collaborations (who wouldn't love a Ralph Lauren tote?) or just offering such things as the Emirates Airlines in-seat minibar with full-size snacks and upgraded alcohols goes a long way toward satiating service-hungry passengers.

Ditch the flying port-a-potty
Why is it that the typical airline bathroom hasn't changed since the advent of the jet age? If you're seated in first class you sometimes get a wider selection of toiletries such as those facial sprays on United, but other times not so much -- like on a certain rival airline that didn't even replace the paper towels on a recent eight-hour flight.

While we understand that some airlines will never be able to offer the showers offered on Emirates, would it be too much to offer a wider sink with better fixtures, or a color other than beige for travelers often paying 10 times the median economy-class ticket for the same trip?

It's all about service
Annoyed by the ticket agent, visually sickened by the first-class lounge and perplexed by the dated plane, many travelers simple expect that even an international first-class flight will be a long one. But then came the Sunday edition of The New York Times even before takeoff, still crisp and relevant, and efficient flight attendants that never forgot a drink or let empty trays linger too long.

Astute service can switch a traveler's focus from the dated seat to enjoying service that should be the norm, not the exception. Even if you don't change a single physical thing for first-class travelers, at the very least bring the service mentality back to airline travel. Flying should be more like checking into a hotel and less like getting onto the bus, especially in first class.

>To submit a news tip, email:


Follow on Twitter and become a fan on Facebook.
Michael Martin is the managing editor of, a luxury travel and lifestyle guide based in Los Angeles and London. His work has appeared in InStyle, Blackbook, Elle, U.K.'s Red magazine and on ITV and the BBC.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
EAT $46.54 -0.19%
AAPL $94.94 -0.07%
FB $101.55 1.80%
GOOG $693.48 1.60%
TSLA $152.75 3.20%


Chart of I:DJI
DOW 16,011.33 -15.72 -0.10%
S&P 500 1,847.92 -5.52 -0.30%
NASDAQ 4,276.1290 -7.6240 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs