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TheStreet Open House

Majesco Entertainment Launches First Game On Facebook® Platform With COOKING MAMA FRIENDS' CAFE

EDISON, N.J., Jan. 13, 2011 /PRNewswire/ -- Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, announced today the launch of its first free-to-play social game, COOKING MAMA FRIENDS' CAFE for Facebook Platform.  Based on the world renowned best-selling Cooking Mama franchise, COOKING MAMA FRIENDS' CAFE is an all new experience that lets players chop, mix, stir, fry, bake and pour to create more than 40 recipes with infinite menu combinations.   COOKING MAMA FRIENDS' CAFE has been developed by Arkadium, a leading social game developer.

"With domestic franchise sales of more than 8 million units to date, Cooking Mama is an incredibly strong brand to launch our entry into social gaming," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment.

Social gaming is exploding where "freemium" business models supported by micro-transactions have helped drive category growth to a projected $2.2 billion by 2012.  COOKING MAMA FRIENDS' CAFE'S gameplay and art style are highly innovative and differentiated; the experience features immersive mechanics and an overall aesthetic similar to those in the Cooking Mama console and handheld games.

Sutton added, "COOKING MAMA FRIENDS' CAFE is just the first of several social games we'll be unveiling, and demonstrates our strategic focus to create unique games leveraging leading brands that appeal to our target audience."

COOKING MAMA FRIENDS' CAFE features the same accessible, recipe-based mini-game formula that has made the franchise so popular. On Facebook Platform, that mechanic is combined with new menu and customer management within an economy driven restaurant. Players first buy ingredients, then chop, mix, pour, and bake with their mouse to create delectable dishes like holiday ham, fried rice and chicken parm. Coins and XP points are awarded to chefs for creating tasty food and serving up dishes.  Players can also purchase special ingredients and decorations to customize kitchens with virtual and real dollars. Ultimately, players must return regularly and cook to maintain the business or risk their restaurant shutting down for good.

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