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Popular Mechanics Honors Cobra And Phone Halo With Editor's Choice Award At 2011 International Consumer Electronics Show

CHICAGO, Jan. 13, 2011 /PRNewswire/ -- Cobra Electronics Corporation (Nasdaq: COBR), a leading manufacturer of mobile electronics products, today announced that Popular Mechanics, one of America's most trusted men's magazines, has recognized the newly unveiled Cobra PhoneTag™ product with its Editor's Choice Awards at the International Consumer Electronics Show (CES), the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind.  The unique new Bluetooth®-enabled tracking system for smartphones and other valuables was named as one of nineteen products at CES to be awarded an Editor's Choice Award.  The winners were honored at a ceremony at the Consumer Electronics Show on Thursday, January 6, 2011.  

(Logo:  http://photos.prnewswire.com/prnh/20110104/CG22948)

"Our editors spend weeks doing advance research and then give the most promising CES products hands-on workouts to find those they feel are 'Best in Show' in terms of excellence and innovation in design and engineering," said Popular Mechanics Editor-in-Chief James Meigs.

Cobra's new Bluetooth tracking system is powered by Phone Halo Technology that links a smartphone to a person or their tagged belongings.  It functions as a two-way alarm and loss prevention device between Android, BlackBerry or iPhone smartphones and you or your valuable items, such as keys, laptop bags, purses, or other tagged items.  The system pairs the downloadable smartphone app to the Bluetooth device, which is attached to an item that you want to protect.  The software monitors the distance between the phone and tagged items and alerts the owner if the smartphone and the Bluetooth device become separated.  

In the event the system detects that a valuable item is being left behind, the smartphone application records the GPS location and time of when and where the items became separated. The software then sends the GPS information to a user-defined contact list through email, text message, or optionally using a linked Facebook or Twitter account.  Cobra PhoneTag can also act as a two-way locator via a simple button tap that causes both the smartphone and the Bluetooth device to emit an audible ring.

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