Disney Store Announces 2011 Multi-National Store Opening Slate

Disney Store continues to break ground with plans to unveil its innovative concept store in new North American and international markets. Building on the successful launch of its interactive and immersive stores in 2010, the international specialty retail chain is on target to add more than 25 new and remodeled locations in 2011 ultimately transforming all 350+ locations in countries around the world. Today at the National Retail Federation’s “Big Show” in New York City, Disney Store announced the first 11 North American and 10 European locations, and plans to reveal additional locations later this year. With a retail strategy focused on securing locations in premier mall and shopping centers, Disney Store is in prime position to deliver “the best 30 minutes of a child’s day” to the more than 85 million children, families and tourists who visit it each year.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design and responded by staying in the stores longer and purchasing more,” said Jim Fielding, president of Disney Stores Worldwide. “The future of Disney Store is brighter than ever as we expand our reach by opening in new markets, leverage the latest technology to enhance the guest experience and improve efficiency, showcase incredible new Disney content, and bring a magical Disney experience to local communities everywhere.”

In 2011, Disney Store will open newly designed stores in six new North American markets and in three new European countries:

Disney Store Locations: US, Canada & Puerto Rico

• The first newly designed Disney Store in Georgia will open in Atlanta’s Perimeter Mall
• Guests in Washington will celebrate the opening of two Disney Store locations in Seattle’s Westfield Southcenter mall and at Bellevue Square
• Mall of America in Minnesota, the second largest mall in the United States, will open its first ever Disney Store
• For the first time in 10 years, Puerto Rico will have its very own Disney Store when an experiential new store opens at Plaza Las Americas this summer
• The first newly designed Disney Store in Canada will open in the remodeled Square One Mall in Mississauga, Ontario and Metropolis in Vancouver, British Columbia will also open an inaugural store.
• Additionally, Disney Store will open four remodeled stores at Westfield in Culver City, CA; Palisades shopping center in West Nyack, NY; Chandler Fashion Center in Arizona, and Northstar mall in San Antonio, Texas.

Disney Store Locations: Europe

• Three new European countries will unveil a Disney Store for the very first time -- Copenhagen, Denmark, which will be the very first Disney Store in Scandinavia, Dublin in the Republic of Ireland and Antwerp in Belgium
• The new Disney Store location on Oxford Street in London is expected to be a top attraction for both tourists and local guests
• Bromley and Nottingham in the UK, Lyon in France, and Naples in Italy will be remodeled to the new design
• Two Spanish locations, Cadiz in the Southwest and Las Arenas on Gran Canaria, one of the Canary Islands, will also be remodeled locations.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call [phone]. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

ABOUT DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

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