Conceptus(R) Hires Healthcare Industry Veteran Sam Trujillo As Executive Vice President Of Marketing

MOUNTAIN VIEW, Calif., Jan. 6, 2011 (GLOBE NEWSWIRE) -- Conceptus, Inc. (Nasdaq:CPTS), developer of the Essure® procedure, the most effective non-surgical permanent birth control method available, today announced the hiring of healthcare industry veteran Sam Trujillo to the newly created position of Executive Vice President of Marketing, effective immediately. Mr. Trujillo reports to Mark Sieczkarek, the Company's President and Chief Executive Officer.

Mr. Trujillo joins Conceptus with nearly 30 years experience in global pharmaceutical and medical device marketing, including new product commercialization, consumer brand creation and management, and strategy development and implementation. His experience includes management positions with Bayer Healthcare, Schering-Plough, Novartis, Warner-Lambert and Procter & Gamble, and spans women's healthcare as well as respiratory, oncology, cardiovascular and personal care products.

Most recently, Mr. Trujillo was with Bayer Healthcare Pharmaceuticals from 2006 to 2010. For much of this time, he was Director of Women's Healthcare, Consumer Marketing, responsible for contraceptive products, among others, including the YAZ® combination oral contraceptive and the Mirena® intrauterine contraceptive device.  Medical Marketing and Media magazine recognized him as a "top six marketer" in 2009 based on the success of the launch of YAZ®.

Prior to Bayer, from 2004 to 2006 Mr. Trujillo was Director of Respiratory Marketing at Schering-Plough Pharmaceuticals Division, where he re-launched the NASONEX® nasal spray brand, winning several marketing and advertising awards for the NASONEX® "bee" campaign. Over the years, Mr. Trujillo has also managed such blockbuster products as Adderall®, Zantac-75®, Zometa®, Benadryl®, Crest®, Always® and Metamucil®.

"We are delighted to welcome such an accomplished marketing executive to our team. Sam's role will be to build on our consumer and professional marketing achievements and bring additional strategies, with the goal of accelerating Essure revenues and awareness worldwide," said Mr. Sieczkarek. "We look to Sam's extensive and proven marketing and branding leadership to further improve Essure's positioning in the marketplace."