LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- Visteon Corporation (OTC: VSTO) and 3M (NYSE: MMM) today introduced a new technology demonstration vehicle targeted at consumers in global growth markets such as Asia, Eastern Europe and South America. Technologies demonstrated on this vehicle include Visteon innovations in electronics, lighting, interiors and climate, as well as an array of 3M products and solutions.
The vehicle was unveiled during a media event at the 2011 International Consumer Electronics Show (CES) in Las Vegas. Visteon's exhibit is located in the Central Plaza (CP20), outside the Las Vegas Convention Center. CES runs through Sunday, Jan. 9.
"Together, Visteon and 3M conducted extensive research to better identify the mobility wants and needs of today's consumers in growth markets," explained Tim Yerdon, Visteon global director of innovation and design. "New automotive solutions were born from these findings and integrated into this technology demonstration property to share with automakers, so they can consider implementing these technologies in future models."Representatives from both companies observed drivers in target markets and how they interacted with their vehicles, then entered in dialogue regarding their driving experience. Workshops were also held to gauge the consumer's sense of perceived quality. Output from this research resulted in an outline for the Growth Market Project, yielding a compilation of technologies considered by target consumers as having high value and quality, and designed to reflect local needs. "While this project encompasses all product areas at Visteon, we elected to unveil this demonstration vehicle at CES for its unique implementation of cockpit electronics technologies," explained Yerdon. "CES is the premier electronics-based event where Visteon can engage customers, technology partners and suppliers in a single venue."