EAST RUTHERFORD, N.J., Jan. 6, 2011 /PRNewswire/ -- MWW Group ( www.mww.com), one of the nation's five largest independent public relations firms, announced today that it has been retained as agency of record for MovieTickets.com ( www.movietickets.com), the worldwide leader in remote movie ticketing. MWW Group has been tasked with developing and implementing a media relations and social media strategy to heighten awareness of MovieTickets.com and elevate its presence as the online source for moviegoer entertainment information and ticket purchasing.
"MovieTickets.com is a great brand and an innovator in the online entertainment space. In the ten short years since it has launched, MovieTickets.com has carved a significant niche and rapidly established itself as player in the category," said Michael W. Kempner, president and CEO of MWW Group. "Our communications strategy will leverage media relations, social media and word of mouth to further fuel the company's growth and help take the brand to the next level."
MovieTickets.com enables consumers to buy tickets in advance for movie screens across the United States, Canada, Caribbean, United Kingdom, Ireland, Spain and Argentina ( Chile - coming soon). The company's elite collection of partner theaters consistently represents over 50 percent of the top 100 grossing theaters in North America on any given weekend. Based on the country or territory, MovieTickets.com operates 10 versions of its website, including three language versions: English, Spanish, and French. U.S. tickets can be purchased through the MovieTickets.com website, on mobile devices, by phone or through an extensive affiliate program.
"MWW is a firm with a track record of helping influential brands cement their positions as trusted category leaders and they are the perfect partner as we embark on an exciting new phase of growth for our brand," said Joel Cohen, CEO of MovieTickets.com. "MWW is experts at helping companies refine their brand identity and elevate their presence across traditional and social media channels. For a brand like ours that has broad appeal, it was critical that we partner with an agency that could seize upon multiple platforms to heighten our engagement with a wide breadth of consumer audiences."About MovieTickets.com MovieTickets.com ( www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a destination for movie news, reviews and trailers as well as a convenient way to buy movie tickets in advance. MovieTickets.com enables consumers to buy tickets in advance for movie screens across the United States, Canada, Caribbean, United Kingdom, Ireland, Spain and Argentina ( Chile - coming soon). U.S. tickets can be purchased through the MovieTickets.com website, on mobile devices, by phone or through an extensive affiliate program. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (Nasdaq: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner. Its elite collection of partner theaters consistently represents more than 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group, which includes 219 theater chains, is about 10 times the number of chains of its nearest competitor. About MWW Group MWW Group is one of the nation's five largest independent public relations firms and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. SOURCE MWW Group