Trident Partners With Yahoo! To Deliver The First Connected Cinema TV Into The Home
SUNNYVALE, Calif., Jan. 6, 2011 /PRNewswire/ -- Trident Microsystems, Inc. (Nasdaq: TRID), a leading provider of set-top box and TV semiconductor solutions, today announced that it has ported a cinema version of the Yahoo! Connected TV experience onto the Trident DTV platform that will be powering top-brand Cinema TVs scheduled to begin shipping in early 2011. These new Cinema TVs deliver a TV viewing experience previously found only on the big screen in movie theaters. Combined with access to the best of the Web, including more than 50,000 TV shows and movies on demand and thousands of Internet content sources specifically created for the TV, Cinema TVs deliver the ultimate home viewing platform.
Up until now, movies designed for the big screen needed to be altered in order to be displayed on home digital televisions since these TVs use a 16:9 aspect ratio. With a Cinema TV, which uses a 21:9 aspect ratio, the movie can -- for the first time -- be displayed on the TV exactly as it appears on the movie screen. This means that all the vivid details, picture quality and realism that consumers go to the movie theatre to experience, can now be achieved at home. Furthermore, these new TVs also deliver an Internet-connected platform, enabling consumers to view a wide variety of Web content from leading publishers by scrolling across the bottom of the TV screen and clicking a remote control to access TV Apps for streaming video, movies, gaming, weather, sports, news, stock quotes, social networking and much more.
Trident also has plans to incorporate the Yahoo! Connected TV broadcast interactivity feature into its SXL platform. With the broadcast interactivity feature, TV viewers will be able to interact with broadcast programming in new ways, such as voting for a reality TV participant, accessing information about characters, or making ecommerce purchases of merchandise such as clothing, music, and more.
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