LG Display (NYSE: LPL) (KRX: 034220), a leading innovator of TFT-LCD technology, showcased its Film Patterned Retarder (FPR, polarized glasses type) 3D panel at a kickoff press conference in Las Vegas, during media day of the 2011 Consumer Electronics Show (CES).
LG Display FPR (Film Patterned Retarder) 3D glasses include circular polarized lens technology for an incredible and quality 3D TV experience. (Photo: Business Wire)
“Whereas first generation shutter glass technology introduced us to the possibility of 3D TV, next generation FPR makes 3D practical for mainstream use,” remarked LG Display CEO Mr. Kwon Young Soo. “FPR will effectively allow manufacturers to create an incredible quality 3D TV experience that is healthy, convenient and affordable – all factors hindering the popularity of first generation 3D products.”
Popularizing 3D TV for Mainstream Consumption
Existing shutter glass (SG) 3D technology has long been criticized for picture quality problems like flicker and cross talk, as well as bulky, battery-operated glasses. Given these issues, consumers have been reluctant to purchase more expensive SG 3D TVs over traditional 2D models.
FPR technology, which eliminates all the problems associated with SG 3D, is expected to change consumer perception of 3D TVs from an ‘expensive novelty’ to a ‘practical choice’ for everyday viewing enjoyment.
Already, global LCD TV companies including LG Electronics, Vizio, Philips and Toshiba as well as Chinese manufacturers including Skyworth, Konka, Hisense, Haier, Changhong and TCL have expressed strong interest in FPR 3D and developing TVs utilizing the technology.
LG Display expects 3D TVs to capture over 10 percent of the global LCD TV market in 2011, which will be a total of 220 million sets including both 3D and 2D TVs. With FPR 3D panels, LG aims to obtain more than 70 percent share of the 3D TV LCD market in 2011, which would be between 15 million and 20 million units.