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Bryan Stockton, Chief Operating Officer, Mattel, Inc. (Photo: Business Wire)

Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the largest, most profitable and fastest growing toy company. Stockton will report to Robert A. Eckert, chairman and chief executive officer of Mattel, as will Mattel’s Finance, Legal and Human Resources functions.

Bryan Stockton, Chief Operating Officer, Mattel, Inc. (Photo: Business Wire)

Bryan Stockton, Chief Operating Officer, Mattel, Inc. (Photo: Business Wire)

The company also announced that Neil Friedman, president of Mattel Brands, will be leaving the company in March 2011.

“In the last 10 years, Mattel has built the largest and strongest brand portfolio in the industry, commanding industry-leading gross margins and an unparalleled global footprint,” said Eckert. “I am confident that the appointment of Bryan as COO will help drive innovation, sustainable growth across brands and countries, and further leverage our scale and global structure as the world’s largest toy company.”

As COO, Stockton will have responsibility for day-to-day operations of the company, which include overseeing the design, development, marketing and sale of all Mattel toy brands globally, such as Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, as well as licensed entertainment properties; the Mattel Digital Network; and other operating functions including Operations and Corporate Responsibility.

Since 2003, Stockton has led Mattel’s International division. Under his management, the International teams marked record-breaking growth, as well as increased International’s total contribution to Mattel’s annual sales from 36 percent to almost 50 percent of total sales. Stockton joined Mattel in November 2000 as executive vice president of Business Planning and Development, responsible for identifying and developing strategic opportunities.

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