DAYTONA BEACH, Fla., Jan. 4, 2011 /PRNewswire/ -- International Speedway Corporation (Nasdaq Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced that Scott Paddock has been named President of Chicagoland Speedway, effective January 18. Mr. Paddock formerly served as Director of Sports Marketing for the Gatorade Company, a division of PepsiCo Inc.
Mr. Paddock, 42, a 15-year veteran in the sports marketing industry, will report to ISC President, John R. Saunders and will be responsible for all operations of Chicagoland Speedway and Route 66 Raceway.
"We are excited to have Scott join our Company," stated Saunders. "This is an important year for Chicagoland as we will celebrate its 10th year of operation and host the first race in the Chase for the NASCAR Sprint Cup."Saunders continued, "Scott is a proven professional sports marketing executive having managed Gatorade's involvement in NASCAR as well as the other major sports leagues like the NFL. Also, with Scott being a well-respected marketing professional within greater Chicago, we are confident that he will elevate the prominence of our multi-purpose motorsports complex within the business community of the third largest market in the country." Joining Gatorade in 1998, Mr. Paddock was most recently responsible for the management of the brand's $120 million sports marketing sponsorship portfolio, including all league, team and spokesperson relations and negotiations. Prior to joining Gatorade, Mr. Paddock was with Sports Partners, a sports marketing and advertising agency that specialized in assisting corporate clients in activating their sponsorship rights and assets. "ISC has a long, rich tradition in motorsports and I am thrilled to be a part of it," stated Paddock. "I'm looking forward to leveraging the talent and resources we have at Chicagoland to continue to raise awareness of major motorsports entertainment in a region that is well known for its passion for all levels and types of sports. By delivering a truly unique and memorable guest experience at each of our events, and working to become even further entrenched as a corporate citizen within the community, we will ensure Chicagoland's success throughout the region."