NEW YORK ( TheStreet) -- As 2011 kicks into full gear, the technology industry will usher in a new generation of products at its annual Consumer Electronics Show, which kicks off with pre-show speeches Wednesday evening in Las Vegas.Most of tech will be there, with hundreds of small firms scrambling to make a name for themselves. Tech's royalty, however -- Microsoft (MSFT - Get Report), Google (GOOG - Get Report) and Apple (AAPL - Get Report) -- capitalize on the show in their own unique ways.
How Tech's Royalty Plays CES
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