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Drinks Americas To Add To Launch Of Rheingold Beer With 12 Oz Bottle Featuring Original Classic Label

WILTON, Conn., Jan. 4, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer will be produced in 12 oz bottles on January 17 featuring the original Rheingold label known by consumers.

The twelve ounce glass six pack of Rheingold Beer will join the twelve pack can case already selling successfully and begin to add to Rheingold's on premise sales. The Company made the decision to utilize the archived artwork for the bottle label after receiving innumerable requests from consumers to see the well-remembered packaging back in the market along with the beer.

The Rheingold Beer label is available at: https://www.issuerdirect.com/corporate/mediaroom/69091

Drinks Americas now sells Rheingold in Metro New York, Connecticut, New Jersey, and Pennsylvania, and anticipates expanding to an additional 9 markets in the first six months of 2011 to include Florida, Georgia, Maryland, Michigan and Ohio, among others. As disclosed in earlier filings, Drinks has in excess of $300,000 in purchase orders it has received for new markets.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:  Drinks Americas, Inc. 
          Charles Davidson
          203-762-7000
         
          CEOcast, Inc.
          Dan Schustack
          212-732-4300

Drinks Americas Holdings, Ltd. logo

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