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Clean Power Concepts Announces New Consumer Health Product

REGINA, Saskatchewan, Dec. 23, 2010 /PRNewswire/ -- Clean Power Concepts Inc. ('Clean Power' or the 'Company'), (OTC Bulletin Board: CPOW), announced today its Spirit of Health line has launched production of Omega 3 100% Virgin Camelina Oil ('Virgin Camelina Oil').

Clean Power's CEO Michael Shenher commented, "The Spirit of Health Virgin Camelina Oil is a gourmet consumer product which is an excellent 'health conscious' substitute for other salad dressings and cooking oils. We produce this oil ourselves by cold pressing from the seeds of Camelina Sativa and then bottle and distribute. Virgin Camelina Oil production leverages our expertise in seed crushing, further diversifies our revenues, and this high margin product is another step forward toward our goal of producing a unique range environmentally  friendly consumer products."  

Camelina contains high levels of omega 3, omega 6 and vitamin E and is generally viewed to be superior to flax oil, and many fish oils, and does not have the risk of mercury contamination. The Camelina Sativa plant, sometimes called "Gold of Pleasure," is also known as "False Flax," or "Wild Flax." Camelina is a very rich source of Polyunsaturated Fatty Acids (PUFA's) and this property makes it an excellent choice for nutraceutical use. Additionally, its high EFA (essential fatty acid) and linoleic acid content is known to have good effects on skin, and is believed to act as an anti-age and emollient agent which can improve skin elasticity and suppleness.

Shenher concluded by saying, "This product addition is another example of the innovation we're striving to achieve at Clean Power. Our environmentally friendly products range from industrial lubricants to consumer food items. We see this diversification as both a strength and a sensible way to fulfill growing demand at all levels for products which are based on renewable supply chains and don't harm the environment."  

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