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Clean Power Concepts Launches 'Spirit Of Health' Natural Consumer Products Brand

REGINA, Saskatchewan, Dec. 22, 2010 /PRNewswire/ -- Clean Power Concepts Inc. ('Clean Power' or the 'Company') (OTC Bulletin Board: CPOW), announced today it has created the 'Spirit of Health' brand under which it will launch a new line of natural consumer products.

"The creation of the 'Spirit of Health' brand is another step in our diversification into consumer driven environmentally friendly health products," said CEO Michael Shenher. "The 'Spirit of Health' brand will include a line of natural health supplements made from essential camelina oil, which is an extremely high source of omega 3, omega 6 and vitamin E, in quantities rivaling salmon oil."

Initially, the line will consist of three products: camelina oil capsules, gourmet cooking oil, and a skin care health and beauty formulation aimed to be a remedy for several skin maladies. Plans are also underway to expand the product base into flax, canola and hemp oil based essential oil products.

Shenher closed by saying, "Clean Power sees this natural product brand as being highly attractive to Asian markets which are major consumers of traditional medicine products and fits well into our medium and long -term marketing plans."

About Camelina

Camelina contains high levels of omega 3, omega 6 and vitamin E and is generally viewed to be superior to flax oil and many fish oils, and does not have the risk of mercury contamination. The Camelina Sativa plant, sometimes called "Gold of Pleasure", is also known as "False Flax", or "Wild Flax". Camelina is a very rich source of Polyunsaturated Fatty Acids (PUFA's) and this property makes it an excellent choice for nutraceutical use. Additionally, its high EFA (essential fatty acid) and linoleic acid content is known to have good effects on skin, and is believed to act as an anti-age and emollient agent which can improve skin elasticity and suppleness.

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