Don't call it a comeback. Ford was already in good shape last year, when old favorites such as the Taurus regained a foothold, share prices more than tripled and worried investors, execs and loyalists discovered all was not lost. This year was about maintaining that momentum, across all segments and among all sizes.
Equipping its whole line with such perks as the Microsoft-made Sync communications and entertainment system helps, but introducing an exciting newcomer such as the compact Fiesta, retooling favorites including the iconic SUV-turned-crossover Explorer and the funkier Focus and having it all coincide with Toyota's safety-related losses resulted in a nearly 2% uptick in market share earlier this year and more than 68% growth in share price year to date.
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