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GM: Fishburne Will Speak for Cadillac

DETROIT ( TheStreet) -- The Matrix star Laurence Fishburne has a new gig: spokesman for Cadillac.

General Motors (GM - Get Report) said Monday that Fishburne's voice will be part of Cadillac ads starting with the Rose Bowl game telecast on Jan. 1. The ads are part of Cadillac's new "Red-blooded luxury" campaign, which will make the point that Cadillac is home-grown, unlike Lexus and Mercedes Benz..

Actor Laurence Fishburne
Actor Laurence Fishburne

Fishburne is a screenwriter, director, producer and an actor.

"At Cadillac, our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice president for Cadillac marketing, in a prepared statement.

-- Written by Ted Reed in Charlotte, N.C.

>To contact the writer of this article, click here: Ted Reed

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