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Photo Release -- Leading Brands Announces China Expansion

VANCOUVER, British Columbia, Dec. 16, 2010 (GLOBE NEWSWIRE) -- Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces the expansion of its complete lineup of premium branded juices into the Peoples' Republic of China.

Blueberry Juices
Leading Brands exhibits its Blueberry juices at the recent Shanghai Food and Hospitality Expo

A photo accompanying this release is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=8476 Early in 2010 the Company launched its brands in the Chinese market together with a distribution partner there. Since then its TrueBlue ®, PureBlue ®, PureRed ®, PureBlack ® and PureWhite ®, BabyBlue ® and Unwine™ brands of premium juices have achieved broad distribution through quality grocery retailers in major commercial centers, including the entire Sam's Club ® chain in China.

The Company's brands have also been featured prominently throughout the recent Shanghai Food and Hospitality Expo.

The Company will continue to pursue additional international markets where it can identify effective and compatible local distribution partners.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated healthy branded beverage company. Leading Brands creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue ® Blueberry Juice, LiteBlue ® Blueberry Juice, PureBlue ®, PureRed ®, PureBlack ® and PureWhite ® SuperJuices, and BabyBlue ® children's superfruit blends via its unique Integrated Distribution System (IDS)™ which involves the Company finding the best and most cost-effective route to market. The Company strives to use the best natural ingredients hence its mantra: Better Ingredients – Better Brands.

The Leading Brands, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2681

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