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Apple's iPad Luring Small Businesses

NEW YORK ( TheStreet) -- While the grape fields of Northern California may be the last place you would expect to see one of tech's hottest-selling gadgets, that's not the case at Jordan Winery, where the company recently gave iPads to all 97 employees.

The iPad is used by sales managers of the Healdsburg, Calif., winery to pitch customers, train sommeliers and educate guests at wine festivals.

"Five years ago you'd go in with pictures in a book, flyers and magazines -- everything was done with paper," said Lisa Mattson, Jordan Winery's director of communications. "Now we're at a point where we can have this really cool dynamic presentation that people can move with their fingers, and see beautiful imagery that goes way beyond the two-dimensional world."

Jordan's winemakers also use the iPad to remotely monitor quality control and temperature of its wine tanks, and the company plans to transition design of its fermentation tank maps from Macs to the tablet sometime next year.

While the iPad's slick interface for watching videos, playing games and reading e-books makes it ideal for consumers, the device is increasingly being adopted by large corporations like JPMorgan (JPM) and SAP (SAP) -- as well as by small businesses.

The enterprise trend even caught Apple (AAPL) CEO Steve Jobs by surprise, who said during a recent earnings call that the company hadn't pushed the iPad into the corporate market, but "it's being grabbed out of our hands."

Almost half of the most popular paid iPad-only apps are business programs. And according to a recent survey of Citrix Systems (CTXS) customers, 62% said they plan to buy an iPad for work.

Small businesses are an increasing part of this trend, said market research company Techaisle, which found that more than 2 million iPads have been purchased by mom-and-pop sized shops for data capture, demos, presentations, e-mail and Internet surfing.

Compared to large corporations with structured IT departments, technology deployment at small businesses is typically more ad hoc. A small business exec or sales person with a personal iPad may look to make use of it in the workplace, said Mark Tauschek, an analyst at Info-Tech Research Group. That could drive acceptance from the IT group, which might look at pushing out the device more widely.
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