New Free Special Report From Bridgeline Digital Shows How To Implement A Successful Content Marketing Strategy
WOBURN, Mass., Dec. 13, 2010 (GLOBE NEWSWIRE) -- Companies that truly understand what kinds of content are most appealing to their audience, in what format, and where they want to consume it, are going to be the most successful in the ever evolving digital information age.
That's the opinion of Brett Zucker, Chief Technology Officer, and Becki Dilworth, Vice President of Digital Strategy, at Bridgeline Digital and co-authors of a new special report, " 10 Steps to a Successful Content Marketing Strategy." Bridgeline Digital is the developer of the award-winning iAPPS web engagement management product platform and interactive technology solutions.
"Everybody has the ability to be a publisher in the Web 2.0 world," says Dilworth. Digital content is increasingly everywhere - websites, ecommerce stores, blogs, social media outposts, and every mobile device imaginable. With companies investing in developing digital content like never before, consumers, along with business customers and prospects, are radically adjusting to this wealth of information. Unfortunately, many companies are missing valuable opportunities to drive engagement, conversion and revenue from their digital content because they're lacking a focused content marketing strategy, as well as the proper tools to push out relevant content across a variety of platforms.Companies "need to refocus their content efforts on producing compelling content that will attract customers to them, and will truly engage them," says Ann Handley, Chief Content Officer at MarketingProfs and co-author of just published Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Furthermore, savvy marketers are maximizing their content strategy using content management tools and web analytics, like those available in Bridgeline's iAPPS Product Suite, to help deliver relevant content experiences along every step of a customer's or potential customer's interaction with a brand. This is called Content Marketing Management and it can help establish trust, build authority and, ultimately, create opportunities to convert browsers and visitors into buyers. "Bridgeline totally gets the fundamentals of a killer content marketing strategy, says Handley. "What's cool about its iAPPS Product Suite is the way it helps organizations publish, manage, and measure engaging content across so many platforms like websites, blogs, online stores, and email."
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV