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Google 'Xooglers' Storm Start-Ups


Category: Online video

Founders: Jason Liebman, Daniel Blackman, Sanjay Raman

Howcast is an online library of "how to" videos founded in 2007 by three ex-Googlers. Jason Liebman, the company's chief executive officer, is a former member of Google's YouTube, Video and AdSense teams; Chief Operating Officer Daniel Blackman worked in Google's strategic product development group; and Chief Product Officer Sanjay Raman was a project manager for Google Apps.

Howcast distributes its instructional videos -- from "How to Survive a Bear Attack" to "How to Paint a Wall" -- through its Web site and partners like Yahoo! (YHOO) , YouTube, MSN and Hulu. The videos are high quality and are produced by Howcast in its studios, emerging filmmakers, content partners and Howcast's own users.

The company also works with corporate customers including 1-800-Flowers (FLWS) who integrate Howcast's videos within its Web site to feature commonly asked customer questions like "How to Choose the Best Way to Send Flowers."

The company's mobile app has been downloaded almost 2 million times across iPhone, iPad, Android and Blackberry devices.

Howcast has received $11 million in venture funding from investors including Tudor Investment.

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