NEW YORK (
(EBAY - Get Report) sees growth in mobile payments pushing its PayPal service toward the offline world, as merchants begin to allow consumers to pay for physical goods with a wave of their smartphone at the cash register.
"You're going to see an aggressive move towards mobile payments in the offline world through the next few years," CEO John Donahoe said at a recent investor conference. "PayPal is the platform in which those rest and we feel very well positioned."
Merchants like Starbucks (SBUX) have already started to embrace mobile payments. The coffee chain uses PayPal's technology to let customers add funds to their Starbucks cards online, via a mobile app.
The business has also teamed up with startup Bling Nation to allow retailers to collect funds from PayPal through a customer's cell phone.
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