Photo Release -- Daktronics Releases Petroleum Industry Report On The Effectiveness Of LED Price Signs

BROOKINGS, S.D., Dec. 7, 2010 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) today announced the release of "A Look at the Effectiveness of Electronic Price Signs for the Convenience Store Industry," a report on the usefulness of LED gas price displays for petroleum retailers.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8399

The new white paper emphasizes the fact that more and more petroleum marketers are realizing the impact LED price signage presents their convenience stores. The report contains statistical data, and information revealing the following advantages of LED gas price displays compared to manually changeable signage:

• Look better
• Allow employees more time with customers
• Save money
• Are safer
• Help protect the fuel profit margin

"This new report makes a case for investing in on-premise electronic price signs," says Vic Wenner, Daktronics' petroleum sales manager. "Petroleum retailers want to see proof that an investment will pay for itself quickly and begin driving dollars to the bottom line."

Download the white paper at: www.daktronics.com/petroleumwhitepaper .

About Daktronics

Daktronics has strong leadership positions in, and is the world's largest supplier of, computer-programmable displays, large screen video displays, digital billboards, and electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: www.daktronics.com/petroleum or e-mail the company at [e-mail], call [phone] ext. 56219 or toll-free [phone] in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476

CONTACT:  Daktronics 
          Media Relations:
          Daktronics Commercial Marketing  
          Julia Angerhofer
          [phone] ext. 56779
          [e-mail]

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