This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ski Couture Puts Posh in the Piste

Once a marketplace of one-piece bibs with pull-up straps and elastic waists, ski fashion may have finally caught up to its couture cousins.

In recent years, fashion lines such as Moncler have looked to expand their reach to the high-end ski market -- for men as well as women.

Some trace the ski couture movement back to those Bogner one pieces with flashy metal zippers and Alpine fabrics. They put the German label on the American ski map. Others point to French label Salomon, now part of Finland's Amer Sports, and its iconic Advance Skin line in the late 1990s, which took ski fashion from shiny synthetic to smooth Gore-Tex-based fabrics that moved and felt like skin. Bolder labels such as Chanel and Prada were next up, emerging with logo-emblazoned ensembles, personalized skis and iconic jackets that soon became the prerequisite look for such celebrity skiers as Victoria Beckham and a certain league of Aspen housewives.

Moncler Gamme Bleu's men's collection is just as easily worn down Fifth Avenue as Whistler Peak.

Perhaps the most recognizable brand in U.S. luxury clothing market, RLX by Ralph Lauren, is also one of America's most prestigious names on the slopes. It helps that Ralph Lauren was one of the first high-fashion ski labels to insert Avalanche Rescue System sensors into its ski jackets, free of up-charge, but it's really about the fashion. This year RLX by Ralph Lauren debuted a larger line, showing off more minimal striped detailing than in previous years, a scaled-down RLX logo and a mostly black collection of heavily quilted silhouettes with under-layers and fitted trousers with a tapered inseam. The "Snow Pant," ideal for snowboarders, is made of a breathable yet waterproof microfiber and has an adjustable belted waistline that forgives for between-season weight gain.

A few new labels are making a mark among the perennial favorites. Vancouver-based Arc'teryx (company namesake Archaeopteryx Lithographica, the world's first reptile to develop feathers for flight, is even more of a mouthful) specializes in impeccable tailored outdoor and transitional ski garments and prides itself on construction and the fact it's "the only major outdoor clothing manufacturer to have its own manufacturing facilities." Their Veilance Collection is more ideal for warmer ski days and snowy city life; the tailored jackets are so stylish many choose to use them as weekend jackets even when there's no white-out blizzard conditions.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.75 0.00%
FB $80.78 0.00%
GOOG $524.05 0.00%
TSLA $206.79 0.00%
YHOO $44.45 0.00%

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs