This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Ski Couture Puts Posh in the Piste

Once a marketplace of one-piece bibs with pull-up straps and elastic waists, ski fashion may have finally caught up to its couture cousins.

In recent years, fashion lines such as Moncler have looked to expand their reach to the high-end ski market -- for men as well as women.

Some trace the ski couture movement back to those Bogner one pieces with flashy metal zippers and Alpine fabrics. They put the German label on the American ski map. Others point to French label Salomon, now part of Finland's Amer Sports, and its iconic Advance Skin line in the late 1990s, which took ski fashion from shiny synthetic to smooth Gore-Tex-based fabrics that moved and felt like skin. Bolder labels such as Chanel and Prada were next up, emerging with logo-emblazoned ensembles, personalized skis and iconic jackets that soon became the prerequisite look for such celebrity skiers as Victoria Beckham and a certain league of Aspen housewives.

Moncler Gamme Bleu's men's collection is just as easily worn down Fifth Avenue as Whistler Peak.

Perhaps the most recognizable brand in U.S. luxury clothing market, RLX by Ralph Lauren, is also one of America's most prestigious names on the slopes. It helps that Ralph Lauren was one of the first high-fashion ski labels to insert Avalanche Rescue System sensors into its ski jackets, free of up-charge, but it's really about the fashion. This year RLX by Ralph Lauren debuted a larger line, showing off more minimal striped detailing than in previous years, a scaled-down RLX logo and a mostly black collection of heavily quilted silhouettes with under-layers and fitted trousers with a tapered inseam. The "Snow Pant," ideal for snowboarders, is made of a breathable yet waterproof microfiber and has an adjustable belted waistline that forgives for between-season weight gain.

A few new labels are making a mark among the perennial favorites. Vancouver-based Arc'teryx (company namesake Archaeopteryx Lithographica, the world's first reptile to develop feathers for flight, is even more of a mouthful) specializes in impeccable tailored outdoor and transitional ski garments and prides itself on construction and the fact it's "the only major outdoor clothing manufacturer to have its own manufacturing facilities." Their Veilance Collection is more ideal for warmer ski days and snowy city life; the tailored jackets are so stylish many choose to use them as weekend jackets even when there's no white-out blizzard conditions.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs