NEW YORK ( TheStreet) -- A pair of new reports shows strong demand for smartphones and a heated five-way race among mobile phone software shops.
Nielsen's survey of U.S. phone owners, released Tuesday, showed that nearly 30% of wireless customers have purchased smartphones.
Thanks to strong sales of Apple's (AAPL) iPhone and Google (GOOG) Android phones worldwide, third-quarter smartphone sales rose 9% over second-quarter levels, according to a Morgan Stanley tally also released Tuesday.
With Apple and Android on the rise and smartphone leaders Nokia (NOK) and Research In Motion (RIMM) fading, Morgan Stanley predicts big changes to the industry market share pie with Microsoft's (MSFT) Windows Phone 7 entering the arena.
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