NEW YORK (
) -- A pair of new reports shows strong demand for smartphones and a heated five-way race among mobile phone software shops.
Nielsen's survey of U.S. phone owners, released Tuesday, showed that nearly 30% of wireless customers have purchased smartphones.
Thanks to strong sales of
(AAPL - Get Report)
(GOOG - Get Report)
Android phones worldwide, third-quarter smartphone sales rose 9% over second-quarter levels, according to a Morgan Stanley tally also released Tuesday.
With Apple and Android on the rise and smartphone leaders
(NOK - Get Report)
Research In Motion
fading, Morgan Stanley predicts big changes to the industry market share pie with
(MSFT - Get Report)
Windows Phone 7 entering the arena.
Citing the strong smartphone sales surge, Morgan Stanley increased its 2010 global phone sales growth estimate to 12% from the firm's 9.5% forecast previously.
Here are the rankings:
In the U.S., Nielsen says third-quarter market share is a three-way race. Apple and RIM's BlackBerries are tied for first with 27% of the market, Android is closing in with 22%.
Worldwide, in smartphone market share, Nokia still tops with 32.4%, Apple moved to second with 17.2%, RIM has 14.8%,
has 8.3% and
came in fifth with 4.6%.
--Written by Scott Moritz in New York.
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