This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Holiday Shopper Hunger Helps Restaurants

BOSTON ( TheStreet) -- That midshopping peppermint mocha or post-mall pile of fried onions may be the least of a consumer's holiday shopping worries, but they have a big impact on the restaurants serving them.

According to the National Restaurant Association, restaurants' outlook for this holiday season is better than it's been during the past two years, and an increased appetite for restaurant gift cards is a big reason America's more than 1 million restaurants and food service outlets are in a particularly festive mood. The National Retail Federation says 57% of shoppers will be buying gift cards this year, potentially giving restaurants an entree-sized portion of the take.

"An important factor to driving sales during the holidays is restaurant gift cards and gift certificates," says Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association, in a statement. "Our research shows that 78% of consumers say they would like to receive a restaurant gift card or certificate on gift occasions, making them ideal gifts for almost everyone."

That doesn't mean restaurant chains aren't spicing up their holiday offerings and tweaking hours to woo weary and hungry holiday shoppers. TheStreet took a look at Starbucks and six sit-down food chains to see who's adding to the holiday menu and whose staff will be home for the holidays:

1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
EAT $54.06 -0.61%
DRI $61.63 -0.19%
DIN $95.71 0.12%
SBUX $48.92 -0.98%
AAPL $125.08 -0.57%

Markets

DOW 17,841.98 -86.22 -0.48%
S&P 500 2,080.15 -9.31 -0.45%
NASDAQ 4,919.6440 -19.6830 -0.40%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs