Industry Outlook

Peet's Could Benefit from Starbucks-Kraft Split

Stock quotes in this article:SBUX, KFT, PEET, GMCR 

NEW YORK (TheStreet) -- The divorce of Starbucks(SBUX) and Kraft Foods(KFT) may yet prove lucrative, at least for Peet's Coffee & Tea(PEET).

Kraft and Starbucks continued to trade in negative territory Tuesday after the former challenged the latter's decision to terminate their 12-year supermarket distribution partnership. The schism could benefit coffee up-and-comer Peet's, according to Stifel Nicolaus analyst Steve West.

Peet's Coffee

>> Kraft Challenges Starbucks; Shares Fall

"(When) Starbucks and Kraft part ways, we believe Peet's could be a nice fit to deliver Starbucks into the distribution business," he noted Tuesday morning while conceding that "we have no knowledge of any M&A negotiations or discussions between Peet's and Starbucks or any other party."

The analyst speculated that Peet's stock, currently trading around $38, could garner as much as a 40% premium to recent pricing, pushing it up as high as $54, with EV-to-EBITDA, or enterprise value to earnings before interest, taxes, depreciation and amortization, to about 13.5 times his fiscal 2011 estimates.

"It appears Starbucks prefers a distribution agreement to maximize profit and minimize risk (similar to current KFT agreement only with more of the profits), however, this may not be viable now that the SBUX/KFT disagreement has become so public and negative," West wrote.

West purported that Starbucks must do one of three things:

  • Find a new distribution partner, a likely scenario with less risk and lower profits.
  • Acquire distribution capabilities, less likely with moderate risk and maximum profit potential.
  • Establish its own distribution capability, unlikely given the high risk, despite maximum profit potential.
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