NEW YORK (TheStreet) -- Smartphones are playing an increasingly important role in influencing holiday shoppers.
Over the Black Friday shopping weekend, the number of apps downloaded on Apple's (AAPL) iOS and Google's (GOOG) Android-running smartphones was up 25% over the prior weekend's data, according to analytics firm Flurry. The factoid jibes with recent survey findings from Deloitte, which said that one in five shoppers -- about 17% -- plan to use their mobile device for holiday shopping this year. Of this figure, more than 50% will use their phone to compare prices or find store locations, 46% will look for product information and 40% will use their phones to shop or read reviews.
These so-called mobile shoppers will account for 28%, or $127 billion, of the total money that U.S. consumers are expected to spend this holiday season, said IDC.
Here are five apps designed to make their shopping trips a little bit easier.
Platform: iPhoneSignpost's recently-released iPhone app uses mapping technology to help shoppers find nearby bargains, like 20% off cosmetics at Kiehls or a discount on shoes at Steve Madden (SHOO). The app also allows shoppers to input deals they want to share in categories including shopping, health and beauty, entertainment and travel. So far, Signpost is only available in Boston, Chicago, New York and San Francisco, although the company is expanding its service. Signpost, based in New York City, is backed by investors at Google Ventures and Spark Capital.
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