NEW YORK ( TheStreet) -- Black Friday weekend traffic may have hit record numbers, but this didn't necessarily translate into a significant uptick in retail sales.
Overall, 212 million shoppers visited stores and Web sites Thanksgiving weekend, up from 195 million last year, according to the National Retail Federation.
But ShopperTrak said an increase in shoppers (it reported 2.2% growth in traffic on Black Friday proper) resulted in a mere 0.3% increase in sales to $10.69 billion from $10.66 billion in 2009 on Nov. 26.
One of the predominant reasons for sluggish sales, it seems, is an earlier promotional push of pre-Black Friday deals in November, with the first two weeks of the month posting a 6.1% and 6.2% jump in sales, respectively, compared with the same time last year, according to ShopperTrak."ShopperTrak
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