Photo Release -- Just In Time For The Holidays, Blue Nile Launches PayPal Mobile Express Checkout; Expands Mobile Gift Features

PayPal Users Can Now Make Jewelry Purchases Up to $14,000 on Their Mobile Device

Consumers can now purchase Blue Nile jewelry using PayPal Mobile Express Checkout. Blue Nile's Top 10 Holiday Gift Ideas are now available on Blue Nile's free iPhone app and mobile website. Consumers can now make fine jewelry purchase no matter where they are by simply using their phones.

Top 10 Holiday Gifts List Now Available on iPhone and Mobile Website, Making Blue Nile's Best Jewelry Gifts Only a Touch Away

SEATTLE, Nov. 26, 2010 (GLOBE NEWSWIRE) -- Mobile shopping is the biggest holiday shopping trend of 2010. According to the Mobile Marketing Association, 59 percent of consumers plan to use their mobile phones for holiday shopping. In the first two weeks of November, mobile traffic to the Blue Nile (Nasdaq:NILE) website increased by more than 1,000 percent.

Photos accompanying this release are available at

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PayPal Mobile Express Checkout

To make mobile shopping even easier and more convenient, Blue Nile, the leading online retailer of diamonds and fine jewelry, has added PayPal Mobile Express Checkout to its free iPhone app and mobile website. Mobile Express Checkout enables consumers to pay quickly and safely with a secure two-click checkout. Consumers can use Mobile Express Checkout to make fine jewelry purchases up to $14,000. For purchases above $14,000, consumers can continue to use the Blue Nile shopping cart or phone Blue Nile's non-commissioned customer service team.