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Visa, AmEx Get Interchange Escape Clause

Stocks in this article: AXP MA V DFS BAC

NEW YORK ( TheStreet) -- It may be surprising to learn that while big banks brace for the impact of a rule limiting fees on debit-card purchases, the companies that process those transactions aren't worried much at all.

The so-called Durbin amendment is targeting the fees banks charge merchants for accepting those payments. The change stands to clothesline profits at large consumer banks by $4.5 billion to $5 billion a year, according to an S&P report. Bank of America (BAC) alone has outlined a $22 billion goodwill writedown and $5 billion in lost revenue per year, while another smaller lender, TCF Financial (TCB) is suing the federal government to prevent the law from being implemented.

But card processors like American Express (AXP), Visa (V), MasterCard (MA) and Discover Financial Services (DFS) stand to face less of an impact because their "network" fees aren't targeted by the reform measure. In fact, they're protected by a clause inserted after heavy lobbying.

The clause prohibits the use of a network fee to "directly or indirectly compensate an issuer" or from being used to "circumvent or evade" the Fed's rules. However, there's likely to be some push and pull between card processors and the lenders they serve.

"We point to this language to argue that issuers cannot force networks to cut their network fee and reap the economics of that reduction," FBR analysts said in a recent report. "Despite this language, we believe that sentiment remains that should issuers have a significant drop in their debit card interchange fee income, they will force a reduction in the network fee that Visa and MasterCard receive."

The biggest impact of the Durbin rule - named after Sen. Richard Durbin (D., Ill.) - is expected to be a major overhaul of big banks' business models. Consumers are widely expected to receive fewer rewards for cards and banks are likely to implement new fees outside the Durbin restrictions. Banks may begin charging for deposit accounts, for instance, or for using a debit card at all. There is also a chance of charging higher fees on cards for corporations and small businesses or those with special features.

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