By Chris Morris, Special to CNBC.com
Google TV just can't catch a break -- and the repercussions could reach beyond the search giant.
The Web-meets-TV set-top box was meant to make it easy for users to find whatever video they were looking for on their television sets -- both on the air and online.
But the number of content providers who are blocking access from Google TV has grown steadily
since the service's launch. Hulu was first, but it wasn't long before the networks were also preventing the service from streaming their video content.
More from CNBC
Cord Cut: Cable Losing Subscribers in Record Numbers
A Year Later, Tiger's Agent Opens Up
If It's Money He's Looking For, Jeter Will Stay a Yankee
The joining of ranks among content providers couldn't come at a worse time for Google (GOOG). As the holiday season approaches and shoppers debate whether to splurge for Google TV, there is less and less programming to watch on the device.Even more frustrating: it doesn't look like the standoff will end anytime soon. "I don't see any signs they're figuring this out," says James McQuivey, vice president and principal analyst at Forrester Research. "Google is a company that's based on engineering, but doesn't understand human passions. If they had done the business sensible thing, they would have called the content providers before the reveal and say: 'We want to announce this. We want your cooperation. Here's how we think you can make money on it. Let's talk.' As far as I know, those conversations never happened." The setback not only affects Google, but its partners in Google TV -- Sony (SNE) and Logitech (LOGI), which are both actively promoting the product. The service is integrated into certain Sony TV models and in Logitech's Revue set-top box. "They can't be particularly happy about this," notes McQuivey. "Also, Best Buy (BBY) has committed a lot of end cap space to promote it this holiday and it's hating life right now." At present, the only major content provider that's allowing Google TV to access its video is Time Warner (TWX). Otherwise, premium content is by subscription online from the usual suspects -- Netflix (NFLX), Amazon (AMZN), etc. Those companies already offer their services on a slew of consumer electronics, though, and have even been integrated directly into many newer TV models.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV