This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Big 5 Sporting Goods Partners With Yowza!! To Bring Sporting Goods Savings Direct To Your Mobile Phone

EL SEGUNDO, Calif., Nov. 23, 2010 (GLOBE NEWSWIRE) -- Big 5 Sporting Goods Corporation (Nasdaq:BGFV), a leading sporting goods retailer, and Yowza!!, a free premier, eco-friendly mobile couponing application for PDAs, today announced their partnership to offer special savings opportunities direct to mobile phone users in the twelve western states in which Big 5 Sporting Goods operates.

Millions of consumers using Yowza!! mobile coupons on the iPhone, iPod touch, Blackberry, Android or Palm Pre (via the Where application) can now take advantage of great deals and discounts at the 396 Big 5 Sporting Goods locations.

"Throughout our 55-year history, we have provided consumers with tremendous values on quality merchandise," said Steven G. Miller, the Company's Chairman, President and Chief Executive Officer. "The idea of offering additional convenience and savings directly to opted-in customers while they shop is a very exciting proposition for us.  In September of this year, we entered the social media arena by launching sites on Facebook and Twitter, and now with Yowza!! we are advancing our digital marketing initiatives and look forward to providing great savings to millions of mobile couponing customers."

About Big 5 Sporting Goods

Big 5 is a leading sporting goods retailer in the western United States, operating 396 stores in 12 states under the "Big 5 Sporting Goods" name.  Big 5 provides a full-line product offering in a traditional sporting goods store format that averages 11,000 square feet.  Big 5's product mix includes athletic shoes, apparel and accessories, as well as a broad selection of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, snowboarding and in-line skating. For more information, please visit or join Big 5 on Facebook ( ) and Twitter ( ).

About Yowza!!

Launched in June 2009, Yowza!! ( ) ® is a free, paperless, location-based  mobile couponing application designed to save consumers money while driving business to 300 retail and restaurant businesses, in over 15,000 locations nationwide.  With more than five million users – via both the iPhone and iPod touch, as well as on Blackberry, Palm Pre and Android devices through Yowza!!'s partnership with WHERE – Yowza!! provides consumers with deals and discounts, and gives businesses the ability to monitor performance on an up-to-the-minute basis.   Yowza!! was founded by television and film writer/producer/actor Greg Grunberg (from NBC's Love Bites, as well as hit dramas, Heroes, Alias and Felicity) and technology entrepreneur August Trometer. Unlike traditional forms of couponing such as newspaper ads and insertions, the paperless Yowza!! offers are inexpensive to implement, environmentally-friendly, can be updated instantly, and can be targeted per region or particular store location. For more information, visit or .

CONTACT:  Big 5 Sporting Goods Corporation
          Rikke Alderson, Senior Digital Marketing Manager
            (800) 367-2445, ext. 5554
          Barry Emerson, Sr. Vice President
           and Chief Financial Officer
           (310) 536-0611
          ICR, Inc.
          John Mills, Senior Managing Director
          (310) 954-1105

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs