NEW YORK, Nov. 22, 2010 /PRNewswire/ -- Nine West Specialty Stores, a division of The Jones Group (NYSE: JNY) ("Jones") are proud to kick up their heels with the world-famous Radio City Rockettes in this year's Nine West "Rock the Holidays" campaign, appearing in Nine West store windows across the country as well as on ninewest.com and social media platforms including Facebook, starting today, November 22, 2010.
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The Radio City Rockettes are featured in this year's national holiday campaign wearing Nine West's open-toe silver dress shoe, the "Jemster," one of the brand's signature holiday styles.For more than 80 years, the Radio City Rockettes have not only been recognized for their eye-high kicks and precision dance but also for their dynamic and festive style. As such, the iconic and glamorous Rockettes are the perfect partner to kick off this season's campaign. Shot at the legendary Radio City Music Hall, the campaign features the stars of the Radio City Christmas Spectacular and showcases the "Jemster" shoe, which is certain to glam up any holiday event this season. Stacy Lastrina, Chief Marketing Officer of The Jones Group, said "Nine West is proud to partner with the iconic Radio City Rockettes for the 'Rock the Holidays' campaign, which will create a festive shopping environment for all by bringing the contagious spirit of the holidays in New York to Nine West stores throughout the U.S." In celebration of this broad reaching holiday campaign, Nine West will launch the "Radio City Rockettes Shoe Escape to NYC" sweepstakes on ninewest.com, which will run from November 22, 2010 through January 2, 2011. One lucky winner will win a trip of a lifetime to New York City, along with three (3) guests. Since no trip to New York during the holidays is complete without seeing the Radio City Rockettes, as part of the prize, winners will attend the 2011 edition of the Christmas Spectacular, as well as a customized backstage tour and dance lesson with the Rockettes, and Nine West shoes for every occasion on the trip. "We are thrilled to partner with Nine West and bring together two brands that create holiday fun with a glamorous twist," said Howard Handler, executive vice president, Marketing, MSG Entertainment. "Together, our iconic brands will create a festive and stylish campaign that truly rocks the holidays." Nine West has 160 Specialty Retail Stores in the U.S.