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IAPPS Product Suite Powers Personalized Interactive Marketing Campaigns For Songbird Hearing

WOBURN, Mass., Nov. 22, 2010 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), a developer of award-winning web engagement management software and interactive technology solutions, announced today that Songbird Hearing, the leading developer of affordable hearing devices and ancillary products designed to address the needs of people with mild to moderate hearing loss, has launched their newly developed public website and eCommerce store ( to help them leverage online channels more effectively in their sales distribution strategy.

Developed on iAPPS Content Manager, iAPPS Commerce and iAPPS Marketier, the website was developed to augment Songbird's primary reliance on Direct Response Television advertising and give them capabilities to execute and track highly targeted interactive campaigns that increase the effectiveness of their advertising spend. Bridgeline's iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities—enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally, and was recently highlighted by analyst firm Ars Logia as "the best overall platform for sub-$billion companies seeking a synergistic pre-integration of robust WCM, analytics, and eCommerce functions."

Songbird Hearing engaged with Bridgeline to develop an interactive marketing solution that more capably distributes their patented hearing technology to highly targeted audiences. With iAPPS Content Manager, iAPPS Commerce and iAPPS Marketier as their web engagement platform, Songbird is able to deliver relevant shopping experiences to site visitors that result in building long-term customer relationships and increased revenues. For example, iAPPS is able to accommodate targeted marketing campaigns and tracking through a single site by serving different homepages and/or variable offers driven by how users access the Songbird site. This capability is achieved within the main Songbird website—without the additional administrative effort of creating various microsites—and enables the collection of valuable ROI metrics specific to each campaign. The website also allows Songbird to enhance the traditional Direct Response tactic of a trial offer and give shoppers the discounted option to pay in full directly from their shopping cart without having to enter an additional promotional code. When a shopper clicks to purchase a trial offer, customized messaging appears that promotes the pay in full discount option. This capability can also accommodate multiple products in the shopping cart, automatically extending the discount as appropriate and serving to promote additional session sales.

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