With a 100-member staff and a $30 million budget, according to The New York Times' media columnist David Carr, News Corp. will soon be launching The Daily. The electronic newspaper is expected to be assembled in the evening and sent to subscribers' iPads in the mornings, similar to conventional newspapering.
The Daily will initially include a temporary Web site for access to non-subscribers, according to Carr's column Monday.
News Corp. chief Rupert Murdoch, whose company runs The Wall Street Journal and the New York Post, has been working on an electronic news delivery idea for more than a year, targeting e-readers.Murdoch is eager to stop the erosion of news revenue as so-called aggregators such as Yahoo! (YHOO) and Google (GOOG) collect and index stories free online. Through an Apple iPad application, Murdoch is likely to have better control over the content distribution and therefore the payment collection. Last year, in an interview with TheStreet's Dan Freed, Murdoch was still debating how the final payment process would work. "We're still thinking our way through this, and there will be micropayments as part of it," Murdoch said at the time. "But I'm thinking much more along the lines of subscriptions like The Wall Street Journal does." The upshot: While the payment system seems quite forward looking, the yesterday's-news-today delivery approach appears to lack the type of immediacy that online readers have come to expect. --Written by Scott Moritz in New York.
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