This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Discovery Hopes Series On Beer Has The Hops


NEW YORK (AP) â¿¿ The star of Discovery Channel's new series "Brew Masters" says people in his craft beer industry are "proudly promiscuous."

With their products, he means.

"We encourage beer drinkers to check out their competitors' beers," said Sam Calagione, founder of the Dogfish Head Brewery in Delaware, as he sat at a restaurant table with a nearly drained pint of a Brooklyn-made lager in front of him.

Discovery is hoping that the same public food fascination that "Cake Boss" and similar series have tapped into will spill over into the craft brewing industry. Its "Brew Masters" series premieres Sunday at 10 p.m.

Craft brewing is a growth industry in the United States, its existence something of a "back to the future" development for an industry dominated for many years by local brewers before ubiquitous brands like Budweiser took over the market. Many beer drinkers try the small brands to support local companies, and it's a recession-friendly drink, Calagione said.

"Compared to world-class wines, a world-class beer has all the complexity and food-compatibility of wine at half the price," he said.

The "brew master" was a college student in New York who worked as a bartender and became fascinated with the product. He went to the only store in Manhattan that sold home-brewing materials at the time and began making his own beer.

After an apprenticeship at a brewery in Portland, Maine, he started Dogfish Head in Delaware because that's where his wife was from and it was one of only eight states without a small brewery.

Dogfish, which makes more than two dozen brands, specializes in re-creating beers thought lost to history, the recipes often uncovered through archaeological expeditions. Its Jiahu brand, which features rice and sake yeast, comes from a recipe in China that is 10,000 years old, he said.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community


Chart of I:DJI
DOW 16,528.03 -114.98 -0.69%
S&P 500 1,972.18 -16.69 -0.84%
NASDAQ 4,776.5080 -51.8170 -1.07%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs