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Playboy Club At Sands® Macao Opens November 20

CHICAGO, Nov. 17, 2010 /PRNewswire/ -- Playboy Enterprises, Inc. (NYSE: PLA, PLAA)  today announced that on November 20, 2010, Playboy will officially welcome guests to Playboy Club Macao on the top floor of Sands® Macao Hotel. Following the success of Playboy Club Las Vegas, the world's most glamorous and established entertainment brand is determined to elevate Macao beyond its status as a gaming centre and to pioneer its move into becoming a high-end entertainment destination.

Influenced by the original Playboy Club which was first launched in 1960, Playboy Club Macao has been designed to reflect the latest Asian trends in high-end entertainment. The sophisticated entertainment and gaming venue will span 12,000 square feet and will offer stunning views of the city skyline.

"The opening of Playboy Clubs around the world proves the brand is more popular than ever before," said Hugh Hefner, Founder and Chief Creative Officer, Playboy Enterprises, Inc. "Seeing the Bunnies in a global market as important as Macao shows that the Playboy Clubs are once again revolutionizing nightlife."

"We are thrilled to bring the Playboy brand to life in Macao with this dynamic new nightlife venue," said Scott Flanders, Chief Executive Officer, Playboy Enterprises, Inc.  "By partnering with Sands Macao, a world-class operator with proven success in the market, Playboy is offering residents and visitors alike a completely new entertainment and gaming experience."

The Playboy Club has historically attracted high profile members and the most sought after entertainers of the time, and Macao will be no exception.  Confirmed celebrity members, who are called Key Holders, presently include Lisa S, Michael Wong, Terrence Yin and Patricia Cheung, among others. The Club's Las Vegas counterpart Key Holders includes some of the biggest names in music and entertainment, such as P. Diddy, Kim Kardashian, Usher, and Paris Hilton.

" Macao is being positioned as the 'entertainment hub of Asia,' and the arrival of the Playboy Club in Macao will further strengthen this positioning.  Sands China is pleased to spearhead this effort by bringing a world class entertainment and lifestyle experience to Macao. The arrival of Playboy Club Macao raised the bar in nightlife entertainment for people living in and travel to Macao," says Edward Tracy, President and Chief Operating Officer, Sands China Ltd.

With Playboy inspired decor, the club will be reminiscent of the 1960s Playboy Clubs. Guests will be able to enjoy high specification media rooms, live entertainment and private gaming.

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